The Art of Matchmaker Profile Writing: It’s Not About You

One of the most overlooked yet impactful skills is crafting a matchmaking profile that not only sounds good but also sells. And by sells, we don’t mean being inauthentic. We suggest crafting a profile that speaks directly to the type of partner your client wants to attract.

Unfortunately, many matchmakers, without even realizing it, write profiles from their own point of view, not through the lens of the desired match. And that misstep can sabotage a client’s chances before they even get to the first date. 

Let’s review some matchmaker best practices as far as profile writing:

1. Profiles should be written with the intended audience in mind.

Let’s say you’re working with a successful woman who wants a high-caliber, relationship-minded man. As a female matchmaker, you might be drawn to highlight her impressive résumé, independence, or luxurious lifestyle.

But here’s the disconnect:

• What you admire in her is not necessarily what her ideal match is prioritizing.
• While you’re marveling at her ambition, her ideal partner may crave warmth, emotional availability, and a sense of shared values or lifestyle. 

This doesn’t mean we diminish her success; it means we position it in a way that resonates with the reader. That’s where strategy and nuance come in.

2. Matchmaker Ego Has to Go

If you’re writing, “She’s a total boss babe who knows what she wants,” ask yourself: Is that language designed to attract her match, or is it how you would describe a woman you admire?

You’re not writing for a friend group. You’re writing for one person: the kind of person your client wants to meet.

Think:

• What do they find magnetic?
• What qualities would feel comforting or inspiring to them?
• How do they define “relationship material?”
   

3. Lead With What the Match Is Looking For

It’s basic marketing: write with the end user in mind. If your client wants to meet someone who is family-oriented, highlight their nurturing side. If they’re hoping to attract someone active and outdoorsy, weave in authentic references to their lifestyle.

Let’s compare:

❌ “She’s a dynamic, fiercely independent woman who’s built a successful career and doesn’t need anyone to complete her.”
(While empowering, this is often written from the matchmaker’s admiration, but can come off as emotionally unavailable or unapproachable to the reader.)

✅ “She’s built a life she’s proud of, and now she’s ready to share it with someone who values emotional depth, mutual support, and building something meaningful together.”
(Still strong and self-assured, but positioned in a way that’s inviting and emotionally accessible.)

See the difference?

4. This Applies Across All Demographics

This isn’t just a gender issue—it’s a human psychology issue. Whether you’re writing a profile for a straight man, a queer nonbinary artist, or a polyamorous executive, your job is to understand their desired partner’s lens and filter everything through that.

If your client wants to attract someone who appreciates intellectual banter, what can you do? Show off their wit. If they want a partner who prioritizes a slower, more peaceful lifestyle? Avoid using language that screams “Type-A on the go!”

This is where deep intake and strategy converge.

5. Don’t Just Parrot the Intake—Translate It

Many matchmakers take notes during the intake and then mirror those words in the profile. But intake responses are about how the client sees themselves. Profile writing is about how their ideal match will see them.

Your job is to translate.

If a client says:

“I don’t want someone who plays games or has emotional baggage.” 

That doesn’t go in the profile.

Instead, you might write:

“He’s emotionally available, clear in his intentions, and seeks a relationship where communication and transparency are second nature.”

Same meaning, with a totally different tone.

6. Profile Writing Is a Sales Skill

Let’s be honest: a great profile doesn’t just describe your client. It sells the opportunity to get to know them.

That requires:

• Empathy
• Market awareness
• Emotional intelligence
• Strategic storytelling 

That is why at Love Pro Mastermind Academy, we treat profile writing as an advanced matchmaking skill, not a filler task. Because, when done right, a profile pre-qualifies the match, sets the tone for the connection, and increases the chance of a meaningful introduction.

Don’t write what you admire. Write what will attract.
Your client’s success may depend on your ability to see them through the eyes of their ideal partner.

And if you’re not sure what that person finds appealing? Ask. Study. Observe. It’s your responsibility to know, not to guess.