February 2, 2026

Is Matchmaker Certification Required? The Truth About Licensing and Regulation

Matchmaker certification is not legally required in the United States.

That doesn’t mean matchmaking is unregulated, and it definitely doesn’t mean “anything goes.”

The real risk isn’t operating without a certificate. It’s launching without contracts, compliance awareness, ethical boundaries, and client protection systems.

A PDF certificate won’t protect you when a client asks for a refund, files a complaint, or questions your process. Systems will.

That’s the difference between being certified and being client-ready.

Blog 0 4 min read

November 28, 2025

Year-End Success Blueprint: 12 Must-Do Activities for Matchmakers

As the year winds down, it’s natural to pause and reflect. The matchmaking business moves fast, but year-end is your opportunity to step back, review your wins and challenges, and set yourself up for an even more impactful year ahead. With the right approach, you can position your business for growth, strengthen client trust, and align with professional standards that […]

Blog 1 4 min read

November 3, 2025

7 Mistakes You’re Making with Your Matchmaker Business (And How Certification Fixes Them)

Let’s be direct about something: most matchmakers are running their businesses wrong. They’re making critical mistakes that not only sabotage their own success but also damage the credibility of our entire industry. Every unprofessional matchmaker makes it harder for all of us to be taken seriously. Here’s the reality: the matchmaking industry has no formal government licensing or state-recognized certification […]

Blog 1 7 min read

October 31, 2025

Matchmaker Certification Secrets Revealed: The Truth About What Training Programs Don’t Want You to Know (and What Actually Works)

You’ve probably seen the ads, glossy websites promising to “certify” you as a professional matchmaker in just one weekend. The truth? Most of these programs are more about selling certificates than building competent professionals. If you’re serious about creating a sustainable, ethical matchmaking business, it’s time to know what’s really going on behind the scenes. The Uncomfortable Truth About Matchmaking […]

Blog 0 5 min read

September 26, 2025

5 Red Flags Killing Your Matchmaking Business (And How to Fix Them)

As a matchmaker, you’re not just running a matchmaking business—you’re holding people’s hearts, hopes, and dreams in your hands. The way you present yourself, communicate with clients, and operate your matchmaking business directly affects not only your success but the reputation of our entire industry. Whether you’re just starting your matchmaking journey or you’ve been in the business for years, […]

Blog 1 17 min read

August 29, 2025

How Bias Breaks Matchmaker Credibility

In the world of professional matchmaking, it’s easy to focus on the external: who’s compatible with whom, what the client says they want, how someone presents on paper. But there’s another factor that can make or break your effectiveness as a professional matchmaker—you. Not your skills, not your intuition—though those are essential. We’re talking about your internal landscape. Your mindset. Your worldview. Your biases. […]

Blog 1 4 min read

July 25, 2025

The Risk of Exaggerated Claims in Matchmaking

What You Should Know About FTC & Consumer Protection Rules In the competitive world of professional matchmaking, it can be tempting to market your services with bold promises. While compelling marketing is important, it’s equally important to avoid statements that could be considered misleading under truth-in-advertising and consumer protection principles. This article is for educational purposes only and is not legal advice. […]

Blog 0 1 min read

June 27, 2025

Think press releases are a thing of the past? Think again…

In an age dominated by social media, the humble press release still packs a powerful punch. Here’s why your business needs one. As a matchmaker, you might spend time fostering connections between people, but have you considered fostering connections between your business and the media? A press release is a powerful tool to achieve just that. Many people may think […]

Blog 0 3 min read

May 30, 2025

Why Having a Matchmaking Niche Is a Game-Changer?

In the rapidly developing world of matchmaking, the adage “there’s someone for everyone” is more accurate than ever. However, finding that “someone” in today’s diverse society often requires a more tailored approach. Enter niche matchmaking, a powerful strategy that connects people on a deeper level and distinguishes matchmaking professionals in a growing market. Why Focus on a Niche? Having a niche […]

Blog 0 3 min read

April 25, 2025

The Art of Matchmaker Profile Writing: It’s Not About You

One of the most overlooked yet impactful skills is crafting a matchmaking profile that not only sounds good but also sells. And by sells, we don’t mean being inauthentic. We suggest crafting a profile that speaks directly to the type of partner your client wants to attract. Unfortunately, many matchmakers, without even realizing it, write profiles from their own point of view, not through the […]

Blog 0 3 min read