The Art of Matchmaker Profile Writing: It’s Not About You

One of the most overlooked yet impactful skills is crafting a matchmaking profile that not only sounds good but also sells. And by sells, we don’t mean being inauthentic. We suggest crafting a profile that speaks directly to the type of partner your client wants to attract. Unfortunately, many matchmakers, without even realizing it, write profiles from their own point of view, not through the […]