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Why Having a Matchmaking Niche Is a Game-Changer?

In the rapidly developing world of matchmaking, the adage “there’s someone for everyone” is more accurate than ever. However, finding that “someone” in today’s diverse society often requires a more tailored approach. Enter niche matchmaking, a powerful strategy that connects people on a deeper level and distinguishes matchmaking professionals in a growing market. Why Focus on a Niche? Having a niche […]

The Art of Matchmaker Profile Writing: It’s Not About You

One of the most overlooked yet impactful skills is crafting a matchmaking profile that not only sounds good but also sells. And by sells, we don’t mean being inauthentic. We suggest crafting a profile that speaks directly to the type of partner your client wants to attract. Unfortunately, many matchmakers, without even realizing it, write profiles from their own point of view, not through the […]

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