Think press releases are a thing of the past? Think again…
In an age dominated by social media, the humble press release still packs a powerful punch. Here’s why your business needs one.
As a matchmaker, you might spend time fostering connections between people, but have you considered fostering connections between your business and the media? A press release is a powerful tool to achieve just that.
Many people may think that press releases are passé, but they’re not. In fact, 68% of businesses report increased brand or product visibility after publishing a press release.
Additionally, 78% of journalists consider press releases, news announcements, and newsworthy stories the kind of content they want to receive from PR professionals.
These statistics highlight that press releases remain a vital tool for enhancing visibility and engaging with the media.
A press release is a concise, formal announcement distributed to the media to generate interest and coverage. It provides journalists with essential details about an event, milestone, or other newsworthy happenings within your business, aiming to spark their curiosity and turn your story into a feature, article, or news segment.
Let’s dive into the what, when, and why of press releases for matchmakers and how to make the most of them.
When Should Matchmakers Write a Press Release?
Press releases are best used for noteworthy events or achievements in your business. Consider writing one when you:
- Launch a New Service: Are you introducing a new matchmaking program, virtual dating service, or coaching package? This is newsworthy, especially if it’s innovative.
- Host an Event: If you’re organizing a singles mixer, webinar, or conference, a press release can help you attract attendees and media coverage.
- Celebrate a Milestone: Share significant anniversaries, 100+ successful matches, or notable business achievements.
- Announce a Partnership: Collaborating with a well-known figure, organization, or platform? Let the media know how this partnership benefits your clients.
- Announce a New Hire: Welcoming a new team member, especially someone with notable expertise or a unique background, is a significant reason for a press release. Highlight their skills and how their role will enhance your services. It signals growth and positions your company as a forward-thinking business.
- Publish a Book or Report: Are you releasing a book, guide, or survey results? Announce it to position yourself as an authority in the matchmaking industry.
- Respond to Industry Trends or News: If you have a unique perspective on a recent trend or cultural phenomenon, sharing your insights can make for compelling media coverage.
- Win an Award or Receive Recognition: Sharing accolades enhances your credibility and positions you as a leader in your field.
Why Submit a Press Release?
Crafting and submitting a press release offers several advantages for matchmakers:
- Increase Visibility: A press release puts your business in front of a larger audience, attracting potential clients and collaborations.
- Establish Authority: Consistent media coverage solidifies your reputation as an expert in the matchmaking industry.
- Boost SEO: When optimized for search engines, online press releases can drive traffic to your website.
- Generate Buzz: Well-timed press releases create excitement about your offerings and make your business stand out.
- Attract Media Attention: Journalists often rely on press releases for story ideas. By sending one, you increase the chances of being featured in articles, podcasts, or news segments.
How to Write a Press Release
Writing an effective press release requires structure and precision. It should be clear, concise, and engaging. Here’s a brief overview of the key components:
- Headline: Grab attention with a concise and compelling title. Example: “Love Pro Matchmaking Welcomes [Name] as [Position] to Enhance Client Services.”
- Lead Paragraph: Summarize the who, what, when, where, why, and how.
- Body: Provide more details, including quotes, statistics, or background information.
- Boilerplate: Include a short description of your business at the end.
- Contact Information: Ensure journalists know how to reach you.
For a step-by-step guide and a customizable template, alumni can click here to access a detailed document on writing a press release (this resource is only available to Love Pro Mastermind Academy (LPMA) alumni).
From Reflection to Action
As a matchmaker, your work is inherently captivating. People love hearing about love stories, industry insights, and innovative ways to unite people. A press release is your chance to amplify your voice and share your expertise. Use them strategically to grow your brand, attract attention, and solidify your place as a leader in the matchmaking industry.
Start brainstorming your next press-worthy moment today; you might be one story away from your big break!